As an Ambassador for change I’m passionate about enabling individuals, businesses and society to achieve their best potential through positive self-empowerment. “Me-ology ™" is the driving force behind my personal development services that identifies and promotes change.
”“In the end, it’s your actions, how you respond to circumstance, that reveals your character.”
Cate Blanchett
Those closest to me will know that I am no stranger to challenges. Throughout my personal, business, and social life I have encountered many obstacles to what society would tag ‘success’. All of which, looking back, I naively accepted and never really addressed in the best way. My story is not unique, there are many individuals from influential professional people, to social amateurs, and many in between who are displaced due to the challenges they’ve encountered in life.
My social change footprint began 30 years ago when I made a milestone choice that would affect my life for good. At the time I was in what I now know to be a ‘toxic’ relationship. Things weren’t great between us and I wanted out of the relationship. This prompted an abusive reaction towards me which resulted in him continually stalking me and ultimately tried to kill me. It was only afterwards that I could clearly see the damning signs. But nothing could have prepared me for the untimely death of my mother who was the ‘foundation stone’ of my life, someone to look to and rely on to help me bear my load in life. She was amazing and touched many other lives as I found out at her funeral that was attended by over a thousand people. I realised then the importance of owning my own legacy, something positive, I can pass on to the benefit of others.
And at that point, I decided something had to change. It was now going to be ‘All About Me’ – I had to change ‘me’. I studied psychology and empowerment extensively and singularly set up the first Social Change PR Agency specialising in diversity marketing and race relations, firmly establishing myself as a ‘Social Change-maker’ to inspire, encourage and empower people to ‘be the change they want to see’.
My concept, Me-ology ™ focuses on the advancement of women committed to becoming their best selves, moving them beyond their limitations to be outstanding. This method is built around openness, honesty, support, and sisterhood, providing opportunities for women to give and gain.
I set up Strength With In Me (S.W.I.M) Foundation pioneering domestic abuse awareness and offering expert advice on how to avoid/overcome domestic abuse. The Charity’s aim is to address domestic abuse by fighting back, not with physical tools but with the mental attitude to empower victims to overcome and regain control of their lives. After years of campaigning and lobbying, with the support of local MP’s the Charity formed an All-Party Parliamentary Group (APPG) to promote healthy relationships being taught as part of the compulsory curriculum in all U.K schools. In September 2020, the Government announced this ground-breaking change to the Children and Social Work Bill which was passed by the legislature.
In my lifelong quest to bestow a positive impact on those who have crossed my path, I have been accredited with awards and social platforms including the NatWest Every Woman Award, British Citizen Award, and TEDx Speaker. My reputation, recognised nationally, and internationally transcends physical and institutional barriers in my mission to empower women worldwide.
In 2017, and in honour of my late mother Caroline Rhiney, herself an inspirational woman, I founded The Baton Awards – my personal contribution to empowering women from diverse racial groups from the past, present and into the future and combines my activism around intersectionality.
